“Leverage language services to understand and successfully close the sale.” – Wendy Pease in today’s Tip 1062
What do you do with an email or an inquiry from someone who doesn’t speak your language?
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Wendy Pease. Wendy is the owner of Rapport International, a language services company that provides high-quality written translation and spoken interpretation in over 200 languages. She’s the author of the book “The Language of Global Marketing”, and the podcast host of the “Global Marketing Show”.
Wendy Pease: Today’s tip on how to help you sell in another language. What do you do with an email or an inquiry from someone who doesn’t speak your language? Well, don’t ignore it. Leverage language services to understand and successfully close the sale. You may be tempted to use Google Translate, but be really careful. It caused a lot of problems for companies.
I share them on LinkedIn posts all the time. A better way is to leverage translation and interpretation services. The cost is minimal compared to the potential return. You use written translation services to convert your sales materials into the language of your customers. You’ll keep their attention longer and well over 50% of them will actually pay more money if they have information in their own language. It’s a huge opportunity. And then if you have to talk to your prospects, use telephone or a video interpreter where you can get immediate access to a fully bilingual person who can facilitate the call, so you make sure you and your clients your prospect’s conversation is fully understood.
Once you have an account, you can have an interpreter in one of 200 languages in just 20 seconds or less. It’s a great hidden resource. If you’d like to know more, reach out to me on LinkedIn. It’s just Wendy Pease, P-E-A-S-E for a free consultation.
Scott Ingram: We’ve got a link to Wendy’s LinkedIn profile for you at DailySales.Tips/1062. You can connect with her there and she’s happy to provide a free consultation.
Once you’ve done that, be sure to come back tomorrow for another great sales tip. Thanks for listening!