“Be the place that people don’t want to leave and a part of being that is being the place where people are well developed so that they can leave.” – DeJuan Brown in today’s Tip 1132
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today I wanted to share one more clip from that session with DeJuan Brown and Katie Jane Bailey. Here’s DeJuan talking about what sales leaders can do to manage through the great resignation.
DeJuan Brown: If you’re a sales leader today, I think the best recruitment tool you have is extraordinarily happy people on your team currently. Because they’re going to bring friends, they’re going to call, they’re going to let people know, like, “Oh this is crazy over here. You got to get in here. Let me refer you like, are you interested? You should move.” All of that stuff is happening behind the scenes. If it’s like a great environment, great culture, and a place where someone can grow and learn.
Outside of that, I think that’s what you should be working on. I think as a sales leader, you should be trying to get to a place, so that is the culture on your team where people want their friends working with them in this space. People want to talk about what the experience is like working there, even if it’s not a referral engine, so to speak. You have people that are active on social media and they’re talking about the beauty of the place that they work because that’s something that a lot of ICs are keyed into and that’s LinkedIn and places like that, micro-communities and things like that.
I see in a lot of the micro-communities I belong to where people are like, “Does anybody work at such and such? Like, how is it what’s the culture” and some of the stuff that you see is just like, Oh, if the leadership there knew that this is what the perspective, maybe they do. But if they know that this is what the perspective is from the inside, that’s what they’re working to change.
The great resignation impact and for the most part, those organizations whose cultures are misaligned with that, sort of motif. So I think to me, that’s the thing to do. It’s like, be the place that people don’t want to leave and a part of being that is being the place where people are well developed so that they can leave. So it’s sort of a two-edged sword but you want to accomplish both if that’s at all possible.
Scott Ingram: As always, I’ve got links for you. If you’ll click over to DailySales.Tips/1132 you’ll find a link to this complete conversation and to connect directly with DeJuan. Once you’ve clicked or tapped over there, be sure to tap back here for another great sales tip. Thanks for listening!