“You’re not trying to sell them, you’re just trying to get them to open the email.” – Drew Piper in today’s Tip 1138
Do you shorten your sales emails?
Join the conversation below and check out the full interview with Drew!
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip is a clip from my most recent interview on the Sales Success Stories podcast with Drew Piper who is the top SDR at Reward Gateway out of… well, I’ll let you guess where he’s from. Here it is:
Drew Piper: Shorten your emails because I know I delete or open an email and if it’s too long, I don’t read it. People don’t have the time to do that kind of thing anymore. So shorten your emails. I love a catchy subject line. I’m big into trying to relate it back to their company name or maybe something I’ve seen on their website or something I’ve seen on the person’s LinkedIn profile. Really nothing to do with the content of my email or just something that will get it opened. And then try and have relevance. Kind of why I’m reaching out first sentence or two problem. Maybe it’s a problem I’m seeing in the industry. Other people are talking about it and then a short maybe one or two sentences about how we help with that. And I’m not big on asking for a call on email. I just want to get a reply. And if they reply, I’ll call them myself.
Scott Ingram: Nice. You just gave me an idea. Maybe this is what you’re doing, but you made me think about personal keywords. If you read through somebody’s profile or you’ve listened to them on a podcast, like what are the things that they talk about a lot. I bet if you just put that into a subject line, like if you sent me an email and said peloton and podcast.
Drew Piper: Exactly. And that’s exactly the mindset, the subject line. You’re not trying to sell them, you’re just trying to get them to open the email. And I know it is difficult to do that, but I think if you can get creative around that. But yeah, I think the main message is shorten your emails.
Scott Ingram: For a link to my full conversation with Drew and to connect with him directly, just click over to DailySales.Tips/1138. After you’ve clicked over there, be sure to click right back here for another great sales tip. Thanks for listening!