“When you start to get into podcasts, don’t just listen to random things.” – Scott Colesworthy in today’s Tip 122
What are your tips in podcast listening?
Join the conversation below and share your thoughts!
Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from a listener. Scott Colesworthy is an outsource lead generation expert. Here he is with today’s tips:
Scott Colesworthy: Hi Scott Colesworthy here and we are talking about podcast. Why do you want to listen to them and a few tactics about how it can be a good experience for you. Well, the first thing is that, you know what I always thought is “I don’t have time for this. I’m a busy guy. I get things going on, things going on.” But the fact is there really is a lot of time during like when you can listen to podcasts and it makes the time even better, such as when you’re exercising, when you’re driving to appointments, etc. So when you’re driving, if you don’t have a fancy car, and my wife’s driving with a fancy car with the audio system, get something like an air buds. You know, I used to hate things to one my ears. These are really good though. I didn’t, you know, it’s been awesome. So when you drive it’s illegal. My understanding is anyway, to have one of them in your ear not both and you can’t do something like this while you’re driving down the road. And this is a way too hot when I exercise as well. When you start to get into podcasts, don’t just listen to random things. If you pick one or two in your industry, you’ll find that they will lead to leading to other podcasts. It’s kind of a self-fulfilling thing and how you find the content so you really don’t have to go searching endlessly. Other things I’ve mentioned is about people who are doing this, is that if you’re doing an in your field, the people who do these, they’re all high performers. So yeah, there’s pooches once in a while and you recognize it pretty fast and you just move on and don’t listen to it anymore. But you know, give you an example of the podcast that Scott Ingram is doing. These are all really high performing people and I’m pretty much-gaining nuggets out of everyone I listened to and this led to a lot of other people in podcasts I’ve listened to. As far as what you do with the information or what you do with the people I should say. Many times you want to connect with some of these people, you know, and not to sell them, but to get inside their network and start to become a thought leader yourself. And when you do that, when you reach out to them on Linkedin, I’ve never had someone cold shoulder me, they always connect. And if you’re really like the person that you really want to get their take on something, you know, you can probably arrange a 10-minute phone call. Most people are pretty receptive to that. And I think the only other thing I’d say is don’t just listen to podcasts in your field. Also, do things that might stretch yourself. So, there’s a little variety. Otherwise, I tend to get stale and it gets to be like work when you’re just listening to the same stuff all the time. You know, go to some podcasts that are more esoteric, if you will, mind-bending things like Tim Ferriss. It’s a little wooly, but if you’re patient, there’s some good stuff, so hopefully, that’s been helpful for you, jump in. It really is worth your time. Thanks and good selling out there.
We’ve also started posting these tips to LinkedIn in video form with transcripts on the Daily Sales Tips company page. We’ll put a link to that on this tip’s page as well, at DailySales.Tips/122 and this tip might be a particularly good one to share as a way of introducing more of your friends in sales to podcasts. In fact, the month of June is going to be sales podcast discovery month here on this show and we’ve already started collecting trailers from a variety of different sales focused shows to share with you.
So make sure you’re subscribed to the show so you don’t miss any of those. Thanks for listening!