“Think what you can do if you have a great guest experience.” – Shari Levitin in today’s Tip 1225
Do you have a great guest or customer experience?
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Shari Levitin. Shari is a wickedly funny sales guru, who helps sales teams bridge the gap between beating quota and selling with an authentic, heartfelt approach. LinkedIn recognized her as a Top Ten Voice in Sales and Salesforce distinguished her as a Top 20 Global Sales Expert. Here she is:
Shari Levitin: Every time you sell something, do this. Don’t just think about the products that you’re selling or the services you’re providing. Think instead about the experience that you’re giving to the consumer. 58% of customers will switch brands for a better customer experience. 76% of customers will pay more money for a better customer experience. You will too.
I’ll tell you something that happened to me the other day. I had a great experience. I will tell you, I had an appointment at Friday at 11:00, an appointment that I was not looking forward to one bit. Two days before I got an email. “This is what you can expect. This is what’s going to happen.” “Oh, okay. Good to know.” The day of I get a text. “Hey, on your way down, there’s a great little coffee shop with killer muffins. You may want to stop there before you come to our office.” Oh, I’m starting to feel good. Okay. This person really cares about me, and they even want me to have muffins. Then I go into the office, and you know what I see? A placard that says, “Welcome Shari Levitin.” Now I’m feeling they really care about me. Then they put me in a chair and put warm booties on me and hand warmers. I look up and there’s a TV, they ask me if I want earbuds to listen to music. And then the root canal began. Yeah, I actually enjoyed a root canal.
Now, if I can have an enjoyable root canal experience, you can give your customers a great experience, too. Now, after the root canal was over, the endodontist calls me back. “Hey, I’m just checking on you. Want to see how you’re doing? Is everything okay?” He told me a funny joke. I got to tell you, I can’t wait to go back to that endodontics. Weird, but think what you can do if you have a great guest experience.
Scott Ingram: If you want more tips on this changing buying/selling environment. Book a call with Shari and her team to discuss customized group sessions. We’ll have links for you to do that at DailySales.Tips/1225. Then, once you’ve done that. Be sure to come back tomorrow for another great sales tip. Thanks for listening!