“And every time you come up with a great message, instead of each person having to learn it, we can create that in the marketing content that you can share with your customers.” – Ian Altman in today’s Tip 124
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116: Stop Calling to Check-In – Ian Altman
Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Ian Altman from Same Side Selling is back today. You may remember Ian from such tips as #116 where he suggested you stop calling to check-in. He’s back today with a story about sales and marketing alignment in the real world:
Ian Altman: Hey it’s Ian Altman. Aligning sales and marketing. What does that even mean? Well, I worked for the company this week. They’re about a $20 billion organization and something fascinating happen in the lead up to working with their sales organization. The head of marketing reached out to me and said “Hey, we’d like to be there too, if that’s okay because we want to understand what the sales organization needs to be most effective.” Meaning what can we do in the marketing organization to help them the most? And they were actively involved throughout all the discussions we were talking about Same Side Selling and how to apply it to their business with their customers. And the coolest part is towards the end of the meeting, the head of marketing said “Hey, would you guys be open to us setting up a task force so that we get a combination of salespeople and marketing people working together so we can find out what are the biggest problems that customers are trying to solve? So we can find out what’s the language that you’re hearing out in the street so that the marketing organization can create collateral, can create content, can create a video to support your efforts.” And every time you come up with a great message, instead of each person having to learn it, we can create that in the marketing content that you can share with your customers. So if you’re wondering what sales and marketing alignment looks like, that’s what it looks like. And if your organization isn’t doing that, well you’ve got something to work on. If you have any other questions, drop me a note to [email protected]
Scott Ingram: For links to all things Ian and Same Side Selling click over to DailySales.Tips/124 where you’ll find the video version of this tip, a transcript and links to the Same Side Selling Podcast and the Same Side Selling book. Then you might want to pass this tip along to your own marketing team, or better yet lead the effort to create your own sales & marketing taskforce. If you do, be sure to tell Ian and I about it. We’d love to hear your story.
Thanks for listening and come back tomorrow for another great sales tip