“So the way that I see voicemail is that the main purpose of it is to direct the prospect to your email.” – Florin Tatulea in today’s Tip 125
Are you doing sales voicemails to get a response?
Join the conversation below and share your thoughts!
Scott Ingram. You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. One of my favorite SDR interviews on the Sales Success Stories podcast was with Florin Tatulea. Florin was Loopio’s top performing SDR a couple of years ago and has since been promoted into an AE role. Here’s what he had to say about how he leverages voicemails:
Florin Tatulea: One thing that is inevitable and every single SDR salesperson has to realize is that most people are not going to respond to your voicemail. And I think there is a statistic out there that it’s actually under 1 percent. And if I ever receive a message back from a voicemail, that’s pretty shocking. So the way that I see voicemail is that the main purpose of it is to direct the prospect to your email. You only really have five or 10 seconds within that voicemail to capture their attention. So I have a specific script that I use which makes sure that they know who I am and where I’m calling from so that they can go back to their inbox and then search it up.
Scott Ingram: Perfect. And do you want to give us an example of that script? I think this is a good point to kind of insert like who is Loopio because you actually serve the sales market so that’s actually fairly relevant here.
Florin Tatulea: Yeah for sure. So just like something I would say as an example I’d be like “Hi, Scott. This is Florin calling from Loopio. I sent you an email yesterday regarding improving your RFP response process. But I have not heard back from you. Can you give me a quick glance and reply back? Again it’s Florin calling from Loopio”.
Scott Ingram: Oh, nice. So just recognizing nobody’s ever going to call back, so let’s create a call to action that is a channel that they can use.
Florin Tatulea: Exactly.
Scott Ingram: For links to my full interview with Florin, and to one of the three stories that he contributed to the first Sales Success Stories book titled: “Differentiating Yourself From the Average SDR” just click over to DailySales.Tips/125
Then come back tomorrow and every day for another great sales tip. Thanks for listening!