“Visually plan out your process, not just from the big money stages that everyone knows, but the in-between little details that will really help you stand apart, motivate your buyers, and create a sense of engagement and experience.” – Jack Wilson in today’s Tip 1391
Do you plan your in-between process?
Join the conversation below and share your thoughts!
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Happy Friday. Here’s Jack Wilson with today’s tip:
Jack Wilson: What’s going on Daily Sales Tips Community. Jack Wilson here with another tip. Today’s tip I want to help you focus on the in-betweens. We all have a process that we understand to sell and engage with our buyers. And the stages or steps of that process are usually well-defined. However, the in-betweens are not so much. So think about this. What are you doing between discovery, call, and demo to maintain engagement, to provide value, to create a differentiated experience? What are you doing from the demo to a broader meeting, or the next steps to continue that engagement, to differentiate yourself, and to not let that relationship go stale? Instead of leaving these activities to chance, you should plan, choreograph and otherwise template those activities just the same way you would the actual sales stages in your process.
Now, I love poorly planned analogy that may or may not land. So when I think about this, I think about providing a stellar experience and visually, I picture the solar system and the stages of your sales process are the planets. But think about this. You can’t just go from Earth to Mars. You actually have to have something in between. So what is the path your ship is going to take? Are there any space stations or satellites on the way? Visually plan out your process, not just from the big money stages that everyone knows, but the in-between little details that will really help you stand apart, motivate your buyers and create a sense of engagement and experience.
Scott Ingram: To connect with Jack in between this tip and his next tip next Friday, just click over to DailySales.Tips/1391, then come on back tomorrow for another great sales tip. Thanks for listening!