“I think it means that you’ve got to at least stay aware. Watch what’s happening.” – Scott Ingram in today’s Tip 1461
What’s your thought about this?
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today I just wanted to share some thoughts on technology and AI and where things are headed.
One of the things I’ve been surprised by in all of my interviews with top performers on the Sales Success Stories podcast is that the vast majority use very little tech. In fact, the typical core tech stack consists of email, calendar, LinkedIn and oftentimes a notebook!
I had assumed it would be the opposite. I thought the top reps would have figured out some magical ways to harness technology to get some leverage.
Instead, I think most are actively avoiding the distraction that technology often provides and instead are maintaining maniacal focus on doing the things that really matter to build pipeline and advance their deals. But I’ve been in tech my entire career and the giant leap we’ve all seen with ChatGPT has really got me thinking.
My core thought is this.
Human growth and improvement is incremental, while technology improvement is exponential. You are on an amazing trajectory if you can improve yourself 5-10% per year, but Moore’s law tells us that technology improvements double about every 2 years. Imagine what this means from an AI perspective for a tool like ChatGPT and also consider just how much energy and investment the biggest tech companies like Google, Microsoft and Apple are putting into these capabilities.
Just a couple of years ago I would often refer to my Alexa experience to show how big the tech-to-human gap was. I found myself asking Alexa for the same types of things on a near-daily basis and 30 or 40% of the time it got it wrong, so I wasn’t worried. Fast forward to today and we’ve got ChatGPT and its capabilities and they’re going to get a lot better a lot faster going forward.
So what does that mean for us as sales professionals?
I think it means that you’ve got to at least stay aware. Watch what’s happening. Keep listening to these tips as I’m sure we’ll be sharing examples of real-world applications that are winning and don’t be afraid to do a little bit of experimenting. We’re quickly getting to the point where you’re not going to be able to ignore and avoid this stuff. Maintain your focus, but I don’t think the point where the very best sellers are those who best leverage technology to amplify their humanity and their results is very far away.
I’d love to hear your thoughts on this. Drop me a note on LinkedIn or shoot me an email and then, be sure to come back tomorrow for another great sales tip. Thanks for listening!