“Whenever you’re going to do something that could require knowledge work, that you have to make assumptions, you can always vet those assumptions by other people and get other perspectives or points of view.” – Jack Wilson in today’s Tip 1502
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today, Jack Wilson is back with another timely tip. Here he is:
Jack Wilson: What’s going on, Daily Sales Tips Community? Jack Wilson back with another tip. This week, The Mandalorian Season 3 premiered on Disney Plus live streaming, and I’m a bit of a Star Wars nerd. Not as much as I am a Marvel or superhero nerd, but still, it’s just as good. And in that vein, I want to help you form your Jedi Council.
Now look, I understand that at this point in the Star Wars universe, the Jedi Council is no more, and Luke Skywalker is trying to train the next season or the next generation of Jeddai. So I guess that’s what I’m doing too, by giving you these tips.
What I mean by forming your Jedi Council is whenever you’re going to do something that could require knowledge work, that you have to make assumptions, you can always vet those assumptions by other people and get other perspectives or points of view.
Now, those points of view don’t have to be completely random either. Specifically, in enterprise sales, we often create executive narratives or points of view. One thing that I’ve been trying lately is using a Jedi Council of one enterprise seller that doesn’t work for my company, that’s external, and one buyer that isn’t my buyer.
So for example, I sell into the HR space, I have connected with someone who was a purchaser in the similar role and persona that I’m selling into that I’m actually not trying to sell to, who I can bounce my narratives off of them for clarity. Once you form this Jedi Council, make sure that they understand why you’re networking closely with them and get buy-in for them to help you and then offer to reciprocate in whatever way you can.
Try this the next several times you do things like creating an executive narrative, creating outbound messaging or sequences, or anything else that will be customer or buyer-facing that you’re making assumptions based on research that you can’t yet validate internally. Happy streaming and good luck.
Scott Ingram: To connect with Jack, just click over to DailySales.Tips/1502. After that, you can just continue your binge of great sales tip. Thanks for listening!