“When I walked in, I wanted someone to know I was the copier warrior without me saying ‘Hi, my name is Dale, I’m The Copier Warrior’.” – Dale Dupree in today’s Tip 158
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today, I’ve got a clip for you from my latest Sales Success Stories podcast interview with Dale Dupree. Dale has previously been on this show when he shared his 5 part REASON theory with us, but we went deep in this conversation. Here’s a taste:
Scott Ingram: I’m also really curious about the origin story around The Copier Warrior, like where did that come about and how big of an impact did sort of that personal branding that you wrapped yourself in have in your results?
Dale Dupree: Well, I’ll answer the second part of that question first and then it was the key to my massive results. I give all credit to The Copier Warrior, but it came around when I kind of like I was talking about earlier in this podcast where I’d walk in somewhere and I had to differentiate myself from dozens of other salespeople. And so I started to realize, you know that we all wore a suit. We all wore a tie. We all had a white shirt on. I mean, how do you tell us apart and how do we be more authentic in 5 seconds, 10 seconds of first meeting the prospect. And so for me, it was about this concept of first touch pieces and interrupt marketing concepts where when I walked in I wanted someone to know I was the copier warrior without me saying “Hi, my name is Dale, I’m The Copier Warrior.” You know that kind of translation doesn’t necessarily come across effectively when you’re cold calling someone for the first time. Think of even think of dialing on somebody for the first time. Cause I use the phones a lot at the beginning of my career too. So I knew that I had to get something in someone’s hands or let them see my personal brand to some extent as I was introducing myself and that that would help me to leverage what it was I was trying to accomplish from a relationship standpoint. Because when people saw the brand, I’ll tell you right now that it was like a transformation within the moment of that interaction that you were having with them that led toward much more meaningful and impactful relationships in my walk. So the real way that The Copier Warrior was actually born though, was that it was at my dinner table and my family’s dining room where we were talking about what it was that we did for a living. My father and I, my mother happened to be in here as well too, and some of my siblings and my mom just kind of chimed in and said, “Well, the two of you are warriors.” And then she kind of just said “Copier Warriors.” So it was this moment of brilliance, right? And I mean, hell, I don’t even know if my mom remembers that conversation, but it impacted me so hardcore that the following day I called up one of my branding friends, Travis Webster’s shout out to him, he’s one of the best creative minds on this earth. And he and I molded what we turned into The Copier Warrior. And it started with imagery with an online presence, so bind DaleDupree.com, CopierWarrior.com kind of enlightening my LinkedIn page a little bit creating interrupts inside of all the visuals that you saw and my first campaign was actually an eight four eight and a half by 11 cutouts. They were eight and a half by 11 full bleed, you know, very thick paperweight. Real nice and glossy, just like captured your attention. When I walked in and I handed that to you as if it was my business card and it was wild riding on the front, the four different variations, but the one that people have probably seen the most cause I’ve pushed it out through my socials a few times of me pulling a sword from a golden copy or in the middle of the woods and up in the top corner it says every morning he wakes up believing this is his job.
Scott Ingram: If you enjoyed those three and a half minutes there are another 80+ minutes waiting for you in the full interview over on the Sales Success Stories podcast, and that’s just part 1. I’m not through with Dale yet, and if you have questions for Dale based on this first interview send me a note before July 3rd and I’ll see if I can work them into Part 2 of our conversation. As always links to everything are just a click away at DailySales.Tips/158.
Thanks for listening and be sure to come back tomorrow for another great sales tip from Jeff Bajorek.