“Cohesive online presence shows you take your identity seriously and central to your brand is the story that engages your audience.” – Matt Rutter in today’s Tip 1650
What values do you want to convey through online presence and how do you want to be perceived?
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Matt Rutter. Matt wants to empower you with insights, tools, and techniques that turn the digital shift into a sales advantage. From establishing your online presence to personalized outreach and data-driven insights, he wants to help you amplify connections, elevate interactions, and increase your sales in a digital-first world. Here he is:
Matt Rutter: I want to talk about the importance of crafting your online brand in sales. Crafting your brand is an intentional process guiding you in the digital landscape defining your niche, values, and solutions. Shaping your brand sets a clear direction. Amidst online noise, your brand stands out. It’s recognizable and memorable.
A well-crafted brand resonates with your audience, ensuring they remember you when making decisions. Infuse your brand with personality, values, and story to create an emotional bridge. This connection fosters relationships and rapport. Communicate value effectively through visuals, content, and messaging, conveying how expertise addresses your audience’s needs. This clarity helps potential clients understand your benefits. Trust is built organically as your consistent brand aligns with messaging.
Cohesive online presence shows you take your identity seriously and central to your brand is the story that engages your audience. This captures attention and creates relatable, connecting through shared experiences. Your brand guides content, reinforcing expertise. Consistency and content further strengthen your brand’s identity in your audience’s mind. Defining your brand naturally attracts your audience, fostering meaningful engagement.
In contrast, inconsistency can result in a fragmented and oftentimes confusing brand image, making it challenging for your audience to grasp your core message and diminishing the impact of your content. For instance, think of the person on LinkedIn who shares an inspirational quote on a Monday, a cat meme, a work anniversary, a political rant, goes silent for several weeks, then comes back and posts a food picture, and then shares an article related to their work. Inconsistency is exhausting.
As you learn and grow, your brand evolves with you, and it should. It adapts to trends, tech, and experiences, ensuring your online presence remains fresh and relevant. Crafting your brand is like laying a foundation. It shapes digital perception, defining direction, values, and persona, creating an online identity, resonating and influencing your client’s choices. It’s an authentic impactful presence that magnetizes success.
Now, how can you identify your digital persona? I’ll give you a couple of questions to start thinking about that can get you on that path.
Think about what your strengths are, or your skills, or expertise as a sales professional. What qualities are relatable to your audience? What values do you want to convey through online presence? And how do you want to be perceived? Emotions or thoughts your persona evokes.
Jot down a few thoughts, bullet points work, keep this reflection as a reference for future activities. I’ll give you an idea of how I would answer each of these questions. So for my strengths, it’s really about translating technology, complexity into business benefits. Some of the qualities I want to make relatable to my audience are curiosity, passion for technology, patience. The values I try to get across in my online presence are integrity, innovation, and customer-centricity. And the perception I really want to create is a reliable tech guide, trustworthy, and enthusiastic.
Now I’ll give you a bonus exercise here as well. Try consolidating that down into one single sentence. So for me, that might be prioritizing my customers’ needs and fostering strong partnership relationships or driving positive customer outcomes with our partner community. Thanks for taking a minute to listen to this. I really appreciate it. Feel free to check out my book from Clicks to Clients on how you can get started on your digital journey. And thanks again.
Scott Ingram: To check out his book “From Clicks to Clients” and to follow Matt on LinkedIn, just click over to DailySales.Tips/1650. Once you’ve clicked over there, be sure to click back here for another great sales tip. Thanks for listening!