“Be a magnet that attracts and be attracted to the magnets that attract the people that you want to work with.” – Mike Simmons & Jacquelyn Nicholson in today’s Tip 1664
Are you attracted to the right people?
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip features both Jacquelyn Nicholson and Mike Simmons in a bit of a join tip tradition that they started after last year’s Summit. Here they are:
Mike Simmons: Jacquelyn, let’s talk about attracting the right audience to you or going out into the area where that audience is attracted to and engaging there. What does that mean to you?
Jacquelyn Nicholson: I love that. So thinking about it from the standpoint of whether you’re an entrepreneur, whether you’re a consultant, whether you’re somebody like me carrying a quota for a software company, it’s knowing what matters to that audience or that customer. So if they’re a PE-backed company, if they’re backed by private equity, or if they’re a bootstrap founder-led company that’s self-funded with their own revenue, if they’re a VC-funded company in one of their series of funding rounds, it’s knowing what matters to them and it’s knowing where to find them. So a lot of times founders who are self-funded are very active on LinkedIn, and knowing who you’d like to sell to is very important. So following those people, commenting on the things that they’re putting out there on LinkedIn is one good example. Or if they tend to be a part of a local association, a Chamber of Commerce, something like, what’s the group local to you? I forget the name of it.
Mike Simmons: So economic development is a really big one here locally. So there’s the Queen Creek Economic Development Group, there’s the town of Gilbert Economic Development, there’s Greater Phoenix Economic Development Council. These are really good groups.
Jacquelyn Nicholson: Those are great groups. And so wherever you find yourself, if you’re in Dallas, you’re in Chicago, you’re in Pennsylvania, you’re in New York, you’re in Miami, wherever you are, there are going to be groups like this where some of these smaller businesses and founder-led businesses might spend their time seeking to attend those events. I know Kevin Pickett is really big on local events and being involved in his community. And by giving back to those groups and being a part of those groups, you’re going to find the people that you’re seeking to work with, I think. For me, selling to very large corporations, it’s knowing my target audience, like who are my executives that are going to want to buy from me? Are they active on LinkedIn? And if they are, I need to be following them, engaging with them, connecting with them. And just finding a meaningful way to engage with them is really powerful in terms of what I do on a day-to-day basis. So I think it applies depending on your audience. It applies depending on where you work. Do you work for a company that’s selling to big companies? Are you selling to small, medium business? Are you selling to investor-led companies? Are you selling to founder-led companies? And I think it matters to all of it, where you find them and where you engage with them, whether it’s in person or digitally.
Mike Simmons: Yeah. Be a magnet that attracts and be attracted to the magnets that attract the people that you want to work with. And if you think about, What am I attracting? Am I attracting the right people? Am I attracted to the right people? Am I attracting the right groups? Am I attracted to the right groups? So be a magnet.
Scott Ingram: For links to connect with both Jacquelyn and Mike, just click over to DailySales.Tips/1664. Once you’ve done that, be sure to come back tomorrow for another great sales tip. Thanks for listening!