You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today is October 16th, 2019 and the Sales Success Summit is DONE! Of course, I recorded these before the event even started, but I have to imagine I’m catching my breathe a little bit and enjoy some of the afterglows from another incredible experience. Assuming I didn’t find some way to screw it up along the way. One of the things that I announced in the closing yesterday is the crowdfunding campaign for Volume 2 of the Sales Success Stories book series that we’re planning to publish in Q2 of 2020. That campaign is really short. It’s only going to run for the next two weeks until October 31st. The truth is that campaign is quite a bit bigger than just the book. This will be your best opportunity, probably all year, to get involved in all of our plans for 2020. Of course, there are options to get the next book in whatever formats you prefer. There are also a lot of preview options as well AND everybody who contributes $50 or more to that campaign will have their name printed IN that book. We’ve made it pretty easy to spend over $50. You can get a copy of the book in every format and all of the edited videos from the 2019 Sales Success Summit for just $99. Want to really invest in yourself and become an active member of this community? Then check out the 2020 Sales Success Summit package that includes everything I just talked about AND your ticket to the 2020 Summit for just $699. I hope you’ll check it out. You can just click over to top1.fm/2020 for all the details.
And with that, it’s time to share with you the #1 most popular tip from Q3. This is tip #235 from Tom Williams on Creating Value Messages that Differentiate: