Tip 33 is from Jack Fraser of SalesLoft and he’ll provide tips about personalizing and sending relevant emails.
How are you personalizing your emails? And more importantly, making them more relevant?
Join the conversation below and get a special discount code worth 50% off for RainMaker Sales Conference.
Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Jack Fraser at SalesLoft who will be hosting their RainMaker Sales Engagement Conference March 11th to 13th in Atlanta. I’ll tell you more about that in a minute, but first, here’s Jack:
Jack Fraser: Jack Fraser here, member of sales SalesLoft commercial sales team. I’d like to talk to you about sales emails and best practices. So many sales teams use email communication, but they often fall into similar pitfalls when reaching out to prospects, spraying and praying, therefore getting caught in spam filters. The failure of dynamic tags and the lack of ingenuity all plagued the sales industry. They’re not only a poor representation of your business, but they also failed to deliver your message to potential customers. Today I’m going to talk about how to set your team up for success and email communication. Landing in spam folders is one of the worst things that can happen in your cold outreach. It can happen when you don’t have your sending domain set up successfully. Luckily, SalesLoft makes it easy to avoid. You can set up custom tracking domains that include your URL. Once your email tracking and sending domains match, you’ll be able to track analytics and avoid spam folders.
Another big way to avoid spam traps is to set and set limit for your team. Salesloft allows you to customize your daily limit. This keeps your team’s email habits healthy and gives you room to personalize. Now that you have the technical groundwork in place, it’s time to personalize your emails. Be sure to keep in mind the difference between personalization and relevance. Examples of personalization are referencing a prospect’s alma mater or their LinkedIn post in your intro. This may grab someone’s attention, but isn’t a value adding hook. Being relevant pertains more to how you’re offering adds value to their specific role. It shows that you’ve done your homework and positions you as a partner or adviser. Both personalization and relevance are important, but they do require an investment of time. That’s why I like to build in a research that for top accounts that gives you a set amount of time to research your high value targets. Within this research step, I use SalesLoft partners like Owler and LinkedIn sales navigator to access pertinent information quickly. Thanks for watching. I hope you learn how to set your team up for success by sending relevant and personalized emails.
Scott Ingram: Today’s question is, how are you personalizing your emails? And more importantly, making them more relevant? Join the conversation DailySales.Tips/33. On that page, you’ll also find the link to the RainMaker Sales Engagement Conference, which is right around the corner, as well as a special discount code worth 50% off your registration. Again, that’s DailySales.Tips/33 then come back tomorrow for a tip from Andrea Waltz.