“They know that your solution is worthwhile because you have other customers like them employing your solution to help them achieve the things that they want to achieve.” – Jeff Bajorek in today’s Tip 348
Have you thought about those?
Join the conversation below and feel free to share your thoughts!
Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: [email protected]
Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today Jeff Bajorek is back with another of his thought-provoking tips. Here he is:
Jeff Bajorek: The status quo is an incredibly powerful competitor of yours and I wonder if you realize how powerful they are. Bought a month ago I got a new debit card in the mail and it’s a good thing too because the one I had was going to fall apart any minute. Here’s the problem. That debit card was going to fall apart any minute now for about a year and a half and I for a multitude of reasons did not proactively call my bank to fix that situation. What does it cost? Five bucks for a new card? Not a big deal. What could have happened if I didn’t change that card? The chip falls out and the thing is totally non-usable, right? If the card disintegrates in my wallet, I’ve got a problem and it looked like it was that close right? And all of a sudden I’ve got no access to my money and then I’ve got to wait a week for the card to come in. I got to reset pins, gotta do all that stuff. It’s almost like changing a bank when you change your card. Right? It’s uncomfortable. I don’t want to switch. I didn’t want to do that so I didn’t, and you know what? I got a new debit card about a month ago. It came in the mail and it’s a good thing that it did because the old one I had was about to fall apart and I did nothing at all and it still worked out just fine. Actually the result I was looking for, the safety of my card, my ability to not lose access to my money. The best-case scenario actually worked out and in this case, it was better because I didn’t need to do anything. My card was about to expire, so they sent me a new one. I knew that was going to come. I rolled the dice. Your customers are rolling the dice. Your customers know that you offer something that will help them get from where they are right now to where they want to be. You know, they know that you know how to help them get there. They know that your solution is worthwhile because you have other customers like them employing your solution to help them achieve the things that they want to achieve. All that stuff is good. There’s not a problem with your pitch. There’s not a problem with your frequency. There’s not a problem with your followup. There’s not a problem with your expertise. You’ve done everything that you need to do, and they still have reasons not to switch. Have you thought about those? Start.
Scott Ingram: For links to all things Jeff Bajorek, click over to DailySales.Tips/348 and we’ll have everything there for you, including the video version of Jeff’s tip.
Then be sure to come back tomorrow for another great tip from Raj Nation. Thanks for listening!