“Whether you want to or not make sure it’s something that you like, make sure it’s something that you feel reflects your capabilities, your talents, and what you want to stand for.” – Jeff Bajorek in today’s Tip 623
Are you trying to build a personal brand or a following?
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. It’s Saturday, so it must be time for some Jeff Bajorek. Here he is:
Jeff Bajorek: So are you trying to build a personal brand or a following? Do you know the difference? Look, everybody’s got a personal brand. You have one, whether you like it or not, whether you’re intentionally trying to create one, or if you stumble upon it. You have a personal brand. You are known for something you are known as something. And hopefully, you’re taking steps to being known as someone worth talking to with something worth talking about. Hopefully, your digital footprint is a favorable one for you.
Now, friends of mine like Dwan Brown and Evan Kelsey have tremendous personal brands. They post things regularly. They put themselves out there. They talk about things that are important to talk about, but they’re not chasing followers because they know that their personal brand exists for when people find them.
Now you’ve got other people that you’ve heard on this show. People like Dale Dupree, people like Sarah Brazier, who are going out of their way with their tremendous personal brands. Let me make that clear. And they’re building a following. They’re trying to evangelize things to people. They’re trying to get people, pay attention to them because their career goals are helped. They’re assisted. They’re aided by people, a lot of people paying attention to them.
Now there’s nothing wrong with either approach. And actually, you have to have a really strong personal brand before you can build a following, but I’m want to ask you right now, are you pursuing a following without any clear reason for how that following can help you?
Because there are a lot of people out there with a lot of followers and it can make it look very tempting for you to chase those followers. But you have to ask yourself, this is where the discipline comes in. You have to ask yourself if those followers are really going to help you, or if you can wait for them to find you and actually spend that time, invest those resources in doing your job.
Look, a personal brand, I’ve said this before. I’ll say it again. I said it just two minutes ago. A personal brand is necessary. You have one, whether you want to or not make sure it’s something that you like, make sure it’s something that you feel reflects your capabilities, your talents, and what you want to stand for. A following may not serve you, but may very well distract you from the most important work that you need to get done.
So ask yourself, what are you trying to do here? And are your actions online to develop whatever personal brand you have? Are they really serving you or should you really be doing something else?
Scott Ingram: For more about Jeff and the video version of this tip, just click over to DailySales.Tips/623.
Once you’ve visited that page and added to Jeff’s following, be sure to come back tomorrow for another great sales tip. Thanks for listening!