“The best way to sell is to make people have to thank you, to owe you one.” – Kate Bradley Chernis in today’s Tip 863
How do you being everywhere all the time?
Join the conversation below and learn more about Kate!
Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: [email protected]
Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Kate Bradley Chernis. Kate is the Founder & CEO of Lately, a social media management platform. Prior to founding Lately, Kate served 20 million listeners as a Music Director and on-air host at Sirius/XM. Here she is:
Kate Bradley Chernis: The only way to be everywhere all the time, which is what we all need to do all the time now is by, of course, using some sort of automation and a combination of human element. Right? Those are the, that’s the magic sandwich here. That’s the one plus one equals three equation. That’s kind of a cliche, but actually true in this case. Right? So automation, whatever software using should sensibly start you at third base, and then the human gets you home and makes that magical run. Right? It requires effort and taking the time to comment thoughtfully to engage. I mean, these are all kind of cliche words, but what does it even mean to engage thoughtfully and powerfully? And it means actually taking the time not just to get to know somebody, but to level them up. Right? And leveling up means pushing their agenda forward in a way that doesn’t seem selfless because everybody is on to the game, but in a way that lifts them up. And I mean, the best way to sell is to make people have to thank you, to owe you one. Right? So it’s tricksy. We use it all the time. It’s kind of like gratitude selling, you might say, or not selling. You’re not selling at all is the best way to sell.
Once you’ve done that. Be sure to come back tomorrow for another great sales tip. Thanks for listening