Sales Tip #6 is all about more effective sales voicemails from Florin Tatulea.
How have you effectively leveraged voicemail?
Join the discussion below and I will find ways to reward the most engaged participants over time across topics.
Connect with Florin Tatulea:
Florin on LinkedIn
Florin on Facebook
Florin on Twitter
Florin’s full interview on the Sales Success Stories Podcast
Florin’s story from the Sales Success Stories book: “Differentiating Yourself from the Average SDR”
Scott Ingram: Welcome to the Daily Sales Tips Podcast, I’m your host Scott Ingram and today’s tip is actually a clip from my conversation with Florin Tatulea on Episode 22 of the Sales Success Stories Podcast. Florin was the top SDR at Loopio at the time, he’s since moved into an AE role and he had this little nugget to share when we spoke:
Florin Tatulea: One thing that is inevitable and every single SDR salesperson has to realize is that most people are not going to respond to your voicemail. And I think there is a statistic out there that it’s actually under 1 percent. And if I ever receive a message back from a voicemail, that’s pretty shocking. So the way that I see voicemail is that the main purpose of it is to direct the prospect to your email. You only really have five or 10 seconds within that voicemail to capture their attention. So I have a specific script that I use which makes sure that they know who I am and where I’m calling from so that they can go back to their inbox and then search it up.
Scott Ingram: Perfect. And do you want to give us an example of that script? I think this is a good point to kind of insert like who is Loopio because you actually serve the sales market so that’s actually fairly relevant here.
Florin Tatulea: Yeah for sure. So just like something I would say as an example I’d be like Hi. Let’s say first same I’ll say hi Scott. This is Florin calling from Loopio. I sent you an email yesterday regarding improving your RFP response process. But I have not heard back from you. Can you give me a quick glance and reply back. Again it’s Florin calling from Loopio.
Scott Ingram: Nice nice nice. So just recognizing nobody’s ever going to call back. So let’s create a call to action that is a channel that they can use.
Florin Tatulea: Exactly.
Scott Ingram: Florin is pretty full of brilliant ideas like this, so if you want more I’ve got a couple of options for you. There’s that full interview on Episode 22 of the Sales Success Stories Podcast. Florin also contributed to the Sales Success Stories book where he lays down page after page of prospecting gold. You can listen to one of those stories that I’ve shared as a sample in the Sales Success Stories feed titled Differentiating Yourself from the Average SDR. Links to all of that are available at Daily Sales Tips 6 that’s also where you can answer today’s question which is: How have you effectively leveraged voicemail? We’d love to hear your thoughts and ideas on utilizing the voicemail channel.
Now I don’t have a book to giveaway for the top contributors to this discussion, but I will find ways to reward the most engaged participants over time across topics. So take the time to share your thoughts with this community, and I’m confident you’ll learn a lot and get a lot of value from your efforts.
Then be sure to come back tomorrow for another prospecting tip!