“Delivering this is an experience your buyers will want to return to again and again because experience is a new way of selling.” – Janice B Jordon in today’s Tip 1175
What is your experience with your selling process?
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Janice B Gordon. Janice is a Consultant, International Speaker, Educator, and Facilitator; and Author of Business Evolution: Creating Growth in a Rapidly Changing World. Here she is:
Janice B Jordon: Experience is the New Way of Selling. 86% of buyers say that they will pay more for a better customer experience, but only 1% of customers feel that businesses meet their expectations, according to research by PwC. Giving consideration to the kind of experience you want your buyers and customers to have is a key differentiator. The buyer purchasing journey is often long and complex. Scale your sales framework helps its clients to make it easier for their buyers to navigate their internal buying processes. When you know what your buyers want and need, you can help them to negotiate it. Making the experience easy for the buyer to get what they want will increase the level of ease of experience and the relationship. There is no point being great at delivering the wrong solution. This is a waste of time and effort. You must know what is of value to your buyers and customers and the business which comes back to actively listening, helping them to negotiate what will be of value to them and to their customers. Delivering this is an experience your buyers will want to return to again and again because experience is a new way of selling. So think about what is the experience of your selling process.
Scott Ingram: For links to connect with Janice, get to her ebooks, and to subscribe to her Scale Your Sales Weekly Podcast, just click over to DailySales.Tips/1175. Once you’ve done that. Be sure to come back tomorrow for another great sales tip. Thanks for listening!