“One thing that is inevitable and every single SDR salesperson has to realize is that most people are not going to respond to your voicemail.” – Florin Tatulea in today’s Tip 1358
Are you using your voicemail effectively?
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. For today’s Throwback Thursday tip I’ve got one of my favorite, super actionable insights from the early days of the show. This is from my interview with Florin Tatulea who was with Loopio at the time back in episode 22 of the Sales Success Stories podcast. Check this out:
Florin Tatulea: One thing that is inevitable and every single SDR salesperson has to realize is that most people are not going to respond to your voicemail. And I think there is a statistic out there that it’s actually under 1 percent. And if I ever receive a message back from a voicemail, that’s pretty shocking. So the way that I see voicemail is that the main purpose of it is to direct the prospect to your email. You only really have 5 or 10 seconds within that voicemail to capture their attention. So I have a specific script that I use which makes sure that they know who I am and where I’m calling from so that they can go back to their inbox and then search it up.
Scott Ingram: Perfect. And do you want to give us an example of that script? I think this is a good point to kind of insert like who is Loopio because you actually serve the sales market so that’s actually fairly relevant here.
Florin Tatulea: Yeah for sure. So just like something I would say as an example I’d be like Hi. Let’s say first same I’ll say, “Hi Scott. This is Florin calling from Loopio. I sent you an email yesterday regarding improving your RFP response process. But I have not heard back from you. Can you give me a quick glance and reply back? Again, it’s Florin calling from Loopio.”
Nice nice nice. So just recognizing nobody’s ever going to call back. So let’s create a call to action that is a channel that they can use.
Scott Ingram: Exactly.
Scott Ingram: Florin is an incredible follow on LinkedIn. For a link to connect and see what he’s up to today, just click over to DailySales.Tips/1358. Once you’ve done that, be sure to come back tomorrow for another great sales tip. Thanks for listening!