“We need to give them the ability to stop being so confused about what it is they’re actually trying to sell. We can do this.” – Fred Copestake in today’s Tip 1407
Can you do this?
Join the conversation below and check out the links!
Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: [email protected]
Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Fred Copestake. Over the last 22 years, Fred has traveled around the world 14 times visiting 36 countries, and worked with over 10,000 salespeople. He has taken some of the things that really make a difference in modern selling and put these in his new book: Hybrid Selling. Here he is:
Fred Copestake: We need to move salespeople from busy, horrible, wasteful, tiring, unfocused approach where they’re using old-fashioned techniques, things which push customers away because they ignores them. We need to give them the ability to stop being so confused about what it is they’re actually trying to sell. We can do this. We can do this by helping people to prepare, plan and use process. We can give them ways and means to be more effective. We can help them to flip, follow and focus. Flip their approach so they can think about what the customer really cares about and to use a way of working that’s going to focus in on those things that are going to make a difference for the customer. We want to set them up so they’ve got clarity in the way they work. We can coach them to give them the confirmation in that what they’re doing really is going to have an impact because they’re working more collaboratively. Ultimately, this is about having good people doing good things in a good way. I’ve said this before, that is what I stand for.
Scott Ingram: To connect with Fred on LinkedIn and check out his book, just click over to DailySales.Tips/1407. Once you’ve done that, be sure to come back tomorrow for another great sales tip. Thanks for listening!