“Harness the power of generative AI to create authentic connection.” – Jason Tan in today’s Tip 1593
How you can use Generative AI to supercharge your prospecting efforts on social media?
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Jason Tan. Jason is the Founder of Engage AI, a Conversation Copilot for B2B Sales Leaders to augment conversations and deepen relationships on LinkedIn. Jason is passionate about building a tech platform to help unsung heroes like small business owners and SDRs who bring revenue into organizations. Here he is:
Jason Tan: Hello, everyone. Today, I want to tell you about how you can use Generative AI to supercharge your prospecting efforts on social media. Now, when it comes to Generative AI and social media, I think most people immediately think about using ChatGPT to generate posts and content. But the reality is its capabilities go far beyond that. In prospecting on social media, Generative AI and power are and can empower you to automate the process of crafting, engaging, and personalized message to connect with potential prospect.
Now, let’s face it. Cold messaging or emailing a prospect is not going to work. We all have seen too much of it and none of us really like getting the cold message, cold email that try to sell to us. And without any prior connection or bond, all of these cold messages can easily get lost in the sea of similar outreach attempts that flop their inbox every week, if not every day.
So how can we build meaningful relationships before diving into the direct messages? The answer lies in commenting. However, generic comments like great posts or thanks for sharing won’t cut it anymore. They go unnoticed. Especially it is adding no value to the conversation and giving the impression that you didn’t even read the post. And this is where Generative AI becoming a game changer.
One of its greatest advantage is the ability to generate highly custom and tailored comments and skill. Imagine the time you were saved by effortlessly crafting meaningful comments on a multitude of social media posts every day. But the strategy of use of the Generative AI not only saves time, but also significantly increase the chance of capturing the attention and interest of your potential prospect.
If you are leaving insightful comments that differ from the usual great post, fire emoji, Thank you for sharing, then your prospects are going to take notice. When you eventually reach out to them through direct message, they will be much more likely to respond back as you already established yourself as an engaged and valuable thought leader and contributor.
So harness the power of Generative AI to create authentic connection. You take your prospecting through social media the new high. Now, go out there, leave meaningful comments, and watch your engagement and response rate soar, as well as creating more conversation by breaking more ice. Happy prospecting and networking.
Scott Ingram: To try out Engage AI for free and for links to connect with Jason, just click over to DailySales.Tips/1593. Once you’ve been over there, be sure to come right back here for another great sales tip. Thanks for listening!