“We don’t close sales, we open relationships.” – Mark Hunter in today’s Tip 470
How about you? Do you look at your customer as a bowling pin?
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Scott Ingram: You’re listening to the Daily Sales and I’m your host, Scott Ingram. Today’s tip is almost totally self-contained and even comes with a bit of bonus music. You’ll see what I mean. Here’s Mark Hunter:
Mark Hunter: I wrote the book “A Mind for Sale” to keep you out of the bowling alley. I’m Mark Hunter, The Sales Hunter and you’re saying what bowling alley? Well, let me tell you something. I find too many salespeople. What they do is they really view the customer is bowling pins. Bowling pins to be knocked over. In the book, I talk extensively about how your customer is not a bowling pin to be knocked over, but your customer is someone to create a relationship with. We don’t close sales, we open relationships. And when we open relationships, it’s amazing the level of business we can get from that customer, not get from that customer, but with that customer because we’re creating additional value. Additional relationships. We’re helping them see and achieve what they didn’t think was possible. It’s just some of the things I talk about my book “A Mind for Sales” and why I want you to pick up a copy, pick up a copy for your sales team, share it, learn from it. I’m Mark Hunter, The Sales Hunter.
Scott Ingram: For a link to A Mind for Sales, the video version of this tip (that’s why there was a little bit of extra music because Mark’s production values are always super high) and as always the transcript of this tip. Just click over to DailySales.Tips/470
Once you’ve done that, be sure to come back tomorrow for another great sales tip. Thanks for listening!