“Be as proactive as you can about setting up meetings with prospects, clients and partners well in advance of the event” – Scott Ingram in today’s Tip 62
Try to find a way to initially connect with everyone as early as possible.
Join the conversation below and share your own conference tip!
Scott Ingram: You’re listening to the Daily Sales Tips Podcast and I’m your host, Scott Ingram. I’ve been at a big conference all this week in Las Vegas and thought I’d share a couple of quick ideas that have served me really well at events like these. First, be as proactive as you can about setting up meetings with prospects, clients and partners well in advance of the event. Having things on the calendar really helps break through the clutter and everything that’s coming at every attendee during the event. As you’re setting these meetings, use it as an excuse to get their mobile number if you don’t have it already. Text is your best friend during a conference when email is often being neglected and wifi might be spotty. Also, try to get to the event early and scope out some good meeting places. Make reservations if you need to as meal times offer some of the best opportunities to connect, and then update those calendar invites as needed as you’re able to pull these details together. And finally, try to find a way to initially connect with everyone as early as possible. You’re probably meeting a lot of these people for the first time and the sooner you’re able to put a face with a name the easier it is to reconnect at multiple points over the course of the rest of the event. My approach here is to suggest that people meet me at our booth during the welcome reception or the very first opportunity that the exhibit hall is open. This creates some great buzz and excitement around your booth as people are coming to meet you, and you can further help those you’re meeting out by introducing them to each other. This is hugely effective if you can connect prospects with your current clients and allow those relationships to develop and do some of the selling for you over the next few days or hours of the event. Hope that helps.
If you’ve got your own conference tip, join the conversation at DailySales.Tips/62 I’m really looking forward to getting home after being on the road all week, and as always will have another tip for you tomorrow.