“You are going to get smoked by someone who is a B player but knows how to leverage technology to do the more mundane tasks and they just focus on the high-quality tasks.” – Jake Dunlap in today’s Tip 831
How do you utilize the technology?
Join the conversation below and check out the full interview with Jake!
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes in the form of a clip from the new Sales Tech Podcast that we’re producing. Here’s Thom Singer talking with Jake Dunlap, the CEO of Skaled Consulting:
Thom Singer: So what can sales professionals do to be proactive without it having to be pushed down from above to actually better utilize all this technology?
Jake Dunlap: There’s a few big things.
OK, the first one that I’ll talk about is you can’t afford to wait, salespeople. If you’re a sales rep listening to this or a sales manager if you said, Jake, you have to pay for your own Sales Navigator license, pay for your own Outreach, and pay for whatever. And I’d have to spend 250 dollars a month to do it. I would do it in 1.2 seconds. My friends, these tools are meant to help you, not to hold you down.
Like why, you want to go search for the stuff, you want to remember who to follow up with. You want to look at the data? No, forget all that. So if I was an individual, I need to make sure I went to a company that valued sales technology. Or I’d buy it myself. And I know that’s going to be controversial. Well, Jake, my company is supposed to. Why? What are you waiting for? These tools exist.
You don’t think half of them would sell you at your own seat with like an opportunity to crack in? Then who cares? Yeah, I’ll pay 300 dollars for something that I know is going to be a positive ROI every single day.
You know, how much time is that? How many beers is that? How many white claws is that, to then instead, like save me an infinite amount of time and hit quota more effectively? I’m going to make my ROI back. So I think as a seller. You can’t sit around and wait for your company to teach you this. You need to go out and get educated on these resources that some of the things that I just talked about and feel free to DM me on LinkedIn, but I am telling you, if you wait, you continue to wait and keep doing things the way that you did.
You are going to get smoked by someone who is a B player but knows how to leverage technology to do the more mundane tasks and they just focus on the high-quality tasks.
Thom Singer: Wow. A B player can smoke you if they’re using the technology? Easy. Wow. That’s a heavy thing to think about, especially for somebody who, who champions themselves as a great salesperson to realize if you’re not learning and you’re not growing that you can be yesterday’s news no matter how good you are.
Once you’ve clicked over there and subscribed to the Sales Tech Podcast, be sure to come back tomorrow for another great sales tip. Thanks for listening!