“Once you understand those five points, you can then reach out to them in a meaningful way.” – Peter Strohkorb in today’s Tip 913
Who are your ideal customers?
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Peter Strohkorb. After 20 years in leadership roles in multinational corporations, Peter couldn’t stand the ineffective ways that businesses use to accelerate their sales. He set himself the task of offering solutions that deliver real results. Since 2011, he’s helped clients to “win more sales, faster” (which is his business motto). Here he is:
Peter Strohkorb: Point four. Who are our ideal customers? I want you to think about who they are as a person. What business do they operating? How large is the business? Where are they geographically speaking? What are the titles and what interests do they have? Because once you understand those five points, you can then reach out to them in a meaningful way. You can grab their attention, you can engage with them not before. So think about your ideal customers and what five attributes you would ascribe to them.
Scott Ingram: If you’ll click over to DailySales.Tips/913 we’ll have links for you to connect with Peter and to a deep dive article, he wrote on LinkedIn about Modernizing Your Sales Funnel the way Buyers Want to Buy.
Once you’ve checked that out, be sure to come back tomorrow for another great sales tip. Thanks for listening!