“You have a unique opportunity to keep an eye out for people who are going to be visiting and offering to create unique experiences for them.” – Scott Ingram in today’s Tip 99
Can you keep an eye out for people coming to your city and offer to give them a uniquely local taste, experience, and perspective?
Join the conversation below and share your answer!
Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip may not apply to everyone, but if you’re in a city that people often travel to and the most obvious examples in the US would be New York, Chicago, Los Angeles, Las Vegas, Orlando, places like that. Then you have a unique opportunity to keep an eye out for people who are going to be visiting and offering to create unique experiences for them. For me, this is happening more and more often here in Austin. The week after next the SiriusDecisions conference is here and a number of my clients will be coming to town as well as people that I’ve gotten to know over the years I’ve spent in the marketing technology space. There’s also a little podcasters conference coming up in a few weeks as well. What prompted this tip is that I just sent a note to somebody who I know will be speaking at one of those conferences. We’ve traded emails a couple of times, but we’ve never spoken and never met. I simply mentioned that I knew they were coming to town and offered to be their personal uber drive and pick them up from the airport and offered to recommend some great places to eat or things to do since I don’t think they’ve been here before. For SiriusDecisions I’m thinking about grabbing a table at a fun restaurant or bar within walking distance of the conference for a few hours and suggesting that people stop by to say “Hi” meet some of my other clients and friends. None of this is a ton of effort. It’s just taking advantage of a situation. When people are traveling to a new city they’re excited and often looking forward to the experience. Even if you don’t get a chance to connect with them you made a meaningful connection, showed that you’re human and they’ll probably think of you more highly. You can insert a lot of your own personality as well. I doubt he does it any more after their latest $70M funding round this week, but in the super early days of SalesLoft, their CEO Kyle Porter would offer to pick people up from the Atlanta airport in a McLarren. He even extended that offer to me. I don’t know why, but like I said it was the very, very early days of the company. Kyle is a huge car guy and that offer totally connects with his brand and you know what. Every time I go to Atlanta I think about Kyle and about SalesLoft. So think about that for yourself. Can you keep an eye out for people coming to your city and offer to give them a uniquely local taste, experience, and perspective. And if you’re ever coming to Austin, send me a note: [email protected]
I love connecting with podcast listeners and would enjoy the opportunity to buy you a drink. Thanks for listening and come back all this week. There are a bunch of great sales tips coming up.