“Sales is all about discovery.” – Diane Helbig in today’s Tip 809
Are you trying to convince someone to buy from you?
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Diane Helbig. Diane focuses her time on advising small business owners and training business leaders. She is the host of the Accelerate Your Business Growth podcast and the author of Succeed Without Selling. Her book recently received the 2020 Top Sales Book Bronze Award. Here she is:
Diane Helbig: Sales is all about discovery. You’re better off learning as much as you can about your prospects, your customers, your competition, and those you network with then you are trying to convince someone to buy from you. No one likes to be sold. People will buy from you when they trust you and they need what you offer. Moreover, you don’t know whether you can or want to help someone until you know them. Some prospects turn out to be a bad fit and that’s okay. You can’t convince anyone that they need what you offer. So stop trying, choose to be curious, to learn wherever you go. And with everyone you encounter, people will trust you and you will identify where the right opportunities exist. Those prospects will realize this as well. You’ll both see the connection and closing the sale will happen naturally.
Once you’ve done that. Be sure to come back tomorrow for another great sales tip. Thanks for listening!