“We have been a sales-centric company from the beginning, and what we’ve done for benefit of our sales organizations is help them be buyer-centric.” – Mark Magnacca in today’s Tip 919
What’s your thought about this?
Join the conversation below and check out the full interview with Mark and Yuchun!
Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: [email protected]
Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. For today’s tip, I’ve got a clip for you from our most recent Sales Tech Podcast episode that features the co-founders of Allego: Mark Magnacca and Yuchun Lee. There’s a lot of really good stuff in this episode, but it was this one comment from Mark Magnacca that really got my attention. Check it out:
Mark Magnacca: I’ll tell you what’s unique. And it’s unique, actually, starting with Yuchun and I, is that he has a very technical background and I have a very sales-oriented background. So sales has been has literally had a seat at the table since the founding of the company. Not to mention that on our management team we have our number one salesperson who’s part of the management team. So in every company, in every prior to Allego, I also interact with a lot of technology companies, startup companies, and sometimes you had really smart technical founders who literally had never sold anything other than selling this vision of their company. And so because what Yuchun just described, we have been a sales-centric company from the beginning, and what we’ve done for benefit of our sales organizations is help them be buyer-centric. And when you put those two things together, it’s like you brought the art and the science together of this whole industry, thinking about the sales organization at the center of the circle and then helping the sales organization to put the buyer and the customer at the center of the circle. You do those two things and all of a sudden a lot of the secrets that have existed for so long, they sort of reveal themselves.
Scott Ingram: For the full interview with Mark and Yuchun as well as a link to their new book: Mastering Virtual Selling: Orchestrating Sales Success, just click over to DailySales.Tips/919.
Once you’ve done that. Be sure to come back tomorrow for another great sales tip. Thanks for listening!