Tom Sienkowski is currently the top sales executive at Reeher, and has been for the last 6 years. He sells to higher education institutions which means he’s selling to a group of folks with no real compelling reason to change what they are doing and is selling them something they don’t realize they need. He’s selling organizational change and software is the vehicle to deliver that change. There are correlations for anyone selling into a tough atmosphere with a complex product to folks who love the status quo.Continue Reading …