Justin Peterson — Surround Yourself with Who You Aspire To Be
You are the sum of the five people you spend the most time with.
Justin Peterson is the top executive at LegalShield under 30. He oversees a sales force of promoters at LegalShield, which provides a kind of insurance for legal services. His role encompasses promotion, production, and recruitment and he has seen some spectacular results in his time at LegalShield. In this episode, Justin shares his insights into the importance of surrounding yourself with the kind of people you aspire to be and gives us some spot-on advice about taking your career to the next level. Tune in for more!
“If you allow yourself to observe the masses and do the opposite, I’ve found that helps quite a bit.”
“You are the sum of the five people you spend the most time with.”
“If you’re going to get my time, and I’m going to take some of yours, we have to have a mutually beneficial exchange socially.”
“The people who you start your journey with won’t be the people you end your journey with. And you will have to level up your friends.”
“We’re doing the same thing to the legal industry that Uber did to the taxi industry.”
“Gratitude is — bar none — the most important thing you need to start your day with.”
“I say that because it is precedent, we should challenge it more. Because if you just go off of precedent, you’ll never have progress. If you don’t have progress, you die!”
“Your network is your net worth!”
“Create your filters so that you’re only allowing input from the sources who are credible.”
[:27] Scott introduces his guest for this episode — Justin Peterson.
[:42] What are the top three things that have allowed Justin to get to the top at Legal Shield?
[4:14] Who are the five people Justin spends the most time with? How does he choose these people?
[8:18] What is Justin’s biggest strength?
[9:22] What does LegalShield do, and what is Justin’s role?
[10:55] Where and how did Justin get his start in sales?
[13:02] If Justin were starting over today, knowing what he does now, what is something he would have done differently?
[16:25] What is the system that keeps Justin out of his comfort zone?
[19:17] Justin quantifies his results of what it takes to be the top at LegalShield.
[22:14] Justin explains how LegalShield has changed dramatically in the last few years.
[24:42] What is Justin most proud of, from an accomplishment perspective?
[26:52] What’s the biggest challenge that Justin faces?
[28:32] How does Justin structure his day to ensure consistency?
[32:59] What does Justin’s planning process look like, on a daily basis?
[34:52] How does Justin hold himself accountable for accomplishing his goals?
[37:00] Justin has an 8-year plan for himself. Why 8 years? And what is his goal for himself at the end of 8 years?
[38:43] What does Justin’s information diet look like?
[46:03] What are the core tools and apps that are central to Justin’s success?
[48:42] What motivates Justin? How does he think about motivation?
[54:22] What is something that Justin believes that the average sales professional would think is crazy?
[58:24] Conversely, what is something that the average sales professional believes that Justin thinks is crazy?
[1:00:10] Justin shares some advice for people who are just starting out on a sales career today, as well as people who are further along in their careers.
[1:04:02] Justin’s question for other top sales professionals is: What was the hardest thing for them to overcome, and how did they get through it? He shares his own personal challenges.
[1:08:27] Who is the best sales professional that Justin knows personally?
[1:09:31] Justin challenges you to proclaim a goal, and create a fear-based consequence behind it.
[1:11:20] The Sales Success Summit will be happening in Austin, Texas, on May 7 and 8. Do reserve your spot to get a chance to learn from the very best salespeople!
Mentioned in This Episode:
Sales Success Stories Podcast “Episode 32: Ryan Alvord: Top 10 at Paychex for 8 Consecutive Years”
Sales Success Summit (Promo Code: SSS)
Chicken Soup for the Entrepreneurial Soul, by John Gardner et al.
Sales Success Stories on YouTube
The Law of Attraction — Napoleon Hill
The Code of the Extraordinary Mind, by Vishen Lakhiani
Think and Grow Rich, by Napoleon Hill