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Sales Success Stories

Hear the Secrets of World Class Sales Professionals

Episode 73: Dale Dupree – From Top Selling “Copier Warrior” to Leader of the Sales Rebellion (Part 2)

July 23, 2019 By Scott Ingram

Take this further. Ask across 200+ interviews:

  • He refers leads to competitors when they fit better. Do the best give deals away?
  • He gets told constantly that relationship selling is dead. Who says he is right?

Welcome back to Part 2 of our interview with Dale Dupree. As a reminder, Dale is the top sales performer and founder at The Sales Rebellion, a professional training and coaching firm that seeks to change the game of sales. Also known as the legendary Copier Warrior, Dale got his start in sales in large part due to his father’s influence. Dale believes in walking a positive, moral and ethical path both in sales and in life. He is a proponent of building a sales territory through community and networking and that people are more than just a signature for your deal.

In this episode, Dale talks about the specific sales philosophy he subscribes to, one that was passed down to him from his father and centers on communicating with clients to ensure both parties’ needs align. Dale reflects on his own personal journey and the importance of leaving behind a legacy that is admirable and inspiring. He also speaks to his sales style and approach, which focuses primarily on basic human interactions. Dale doesn’t overcomplicate the sales process and his genius is reflected in that simplistic approach. Dale is a proponent of being proactive along his sales walk. If a sale or project doesn’t bring fulfillment to Dale or his career, it isn’t worth his time.

Dale speaks to the importance of mentorship and coaching. Dale’s original mentor and coach, his father, taught him the value of doing what’s right and leaving a lasting legacy. Dale expounds on this idea by talking about what motivates him as a salesperson. Dale chooses to look at the big picture of his career and that includes not dwelling too long on any one high or low. Finally, Dale warns those in sales to avoid the complacency mindset and to never settle. Instead, he advocates for consistency in relationships, taking the focus off yourself and reflecting on what type of legacy you’ll be leaving behind.

What We Covered:

00:24 – Scott takes a moment to thank today’s sponsor, Vidyard Go Video
00:35 – Scott Ingram welcomes back to the podcast, Dale Dupree
01:17 – Dale recalls always having a vivid sense of imagination and creativity
06:03 – The industry trades, news, podcasts and books that Dale consumes
10:21 – Tools and apps that Dale uses on a daily basis
13:28 – Scott takes a moment to thank his sponsor, Vidyard Go Video, once more
14:32 – The specific sales philosophy that Dale subscribes to
17:10 – Dale’s sales style and approach
20:32 – What motivates Dale
23:42 – Maintaining a positive mindset while battling depression
28:09 – Authentic servant leadership
29:09 – Dale expounds on what his sales legacy means to him
33:09 – Scott promotes the upcoming Sales Success Summit
36:29 – One of Dale’s beliefs that the average sales professional would think is crazy
38:28 – What being a student of sales means to Dale
45:31 – The importance of being open-minded
47:58 – Advice Dale would give to an upstart sales professional
54:38 – Advice Dale would give to a struggling, middle-of-the-pack salesperson
1:01:02 – The starting point of building a successful brand
1:05:38 – How Dale leveraged social media to build his personal brand
1:10:27 – The value of sharing experiences and collaborating on content
1:14:46 – Scott’s advice on personal branding
1:17:28 – How Dale built his personal brand by sticking to the basics
1:21:01 – Creating content that is honest and true to yourself
1:26:39 – Mentors that have coached Dale throughout his life
1:32:20 – Big Fish
1:36:17 – How Dale leverages the coaches in his life
1:40:04 – The ultimate vision of The Sales Rebellion
1:46:46 – Dale’s ‘Why’
1:49:13 – Scott reads one listener’s comment in response to Dale’s first episode
1:51:36 – Dale’s parting words
1:52:01 – Scott encourages the audience to post about listening to this lengthy episode
1:52:37 – Scott’s actionable challenge to the Sales Success Stories Podcast audience

Read the full transcript & show notes →

Tweetables:

• “My imagination is a very wild place in general.” (02:11)

• “As someone who struggles with depression, I cannot have a negative thought. I know that sounds insane but I have to stay in a positive place because it digs a very dark and very deep hole for me.” (22:35)

• “I’m not afraid to speak my truth. My truth isn’t just my opinion. There’s an inclusiveness in my truth. I believe in people. I believe in more than just myself.” (25:56)

• “There has to be a bigger picture perspective to your prospecting. And, to me, it’s a legacy.” (30:31)

• “My go-to-market strategy is audacity.” (47:20)

• “When you think about social media, it can be incredibly overwhelming. But the consistencies are this is that if you are actively seeking the audience that you’re looking to create a community around when it comes to your brand, you will find them.” (1:04:14)

• “One of the things that I love to say is, ‘Embrace the suck.’” (1:15:40)

• “What’s great about content inside of your personal brand is it’s like a window into your life for the next generation.” (1:19:51)

• “Every relationship and person that we interact with along our walk we should be focused on the mutually beneficial ground that we meet.” (1:31:30)

• “The Sales Rebellion isn’t here to coach and create better salespeople. We are here to coach and create better people. It just happens to be that we train them in the sales vertical. But, that is our vision, better people.” (1:44:32)

Links Mentioned:

[email protected]
Sales Success Stories Podcast
Daily Sales Tip Podcast on iTunes
B2B Growth Podcast
Stu Heinecke Podcast
Vidyard Go Video
Dale Dupree on LinkedIn

Tools Mentioned on the Podcast:

LinkedIn
Apple Podcasts App
Waze App
Google Maps App

Books Mentioned on the Podcast:

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price

The Challenger Sale: Taking Control of the Customer Conversation

How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing

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  • Dale left a high six-figure job to build a training company. Which guests left too?
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