Episode 89: Chance Favors the Prepared Mind with Michele Trankovich

Michele Trankovich is a Senior Sales Director and Team Lead at PatientPop, where she is the top revenue producer of all field sales reps and an incredibly consistent contributor. PatientPop is the only all-in-one practice growth solution. Their goal is to help healthcare providers to attract more patients, manage online reputation, modernize the patient experience, and automate their front offices. Michele is a high-performance marketing, sales and business development leader with expertise in marketing company products and services with a strong focus on implementing social media, internet strategy, and reputation management. She has a proven track record of business development, strategic partnerships, and building high-functioning teams. Michele prides herself on being a proactive sales leader who delivers measurable growth and proven results.

In this episode, Michele takes the audience through her sales journey and expands upon her ever-evolving role at PatientPop. Michele is a proponent of being proactive and striving to be better with each and every day. She is a believer in setting goals and tracking them to ensure she keeps herself honest with her progress. Michele identifies three keys that she attributes to her success, which include organization, preparation, and personal drive. Michele also places tremendous value on accountability, which is evident by the credo she lives her life by: ‘Failure is not an option.’ Michele is an extremely detail-oriented salesperson who prides herself on the ability to deliver professional and timely solutions to her clients.

Michele describes a typical day in the life, from dedicating three days a week to waking up early to work out to planning out her meetings and proactively achieving the goals of those meetings immediately after they conclude. Michele also tracks her every sales move via Salesforce and, towards the end of her day, plans for the day ahead. However, Michele also finds time to unwind by reading books, going to Bible study and catching up with her children. Finally, Michele issues an actionable challenge to the audience. She encourages them to set a reach goal, determines how to get there, and then work to achieve them. As Michele states multiple times throughout the episode, if you’re not moving forward, you’re moving backward

What We Covered:

00:24 – Scott takes a moment to thank today’s sponsor, the 2020 Sales Success Summit
00:36 – Scott Ingram welcomes today’s guest, Michele Trankovich
01:00 – The top three things Michele attributes to her sales success
01:11 – Number 1: Organization
01:52 – Number 2: Preparation
03:03 – Number 3: Drive
06:48 – The evolution of Michele’s role at PatientPop
10:13 – Scott takes a moment to promote the 2020 Sales Success Summit
11:21 – Michele quantifies her sales results and how she has been able to maintain consistency in her sales
13:20 – How Michele sets her sales goals
15:03 – The importance of believing in what you’re selling
16:53 – How Michele overcomes being her own worst enemy
19:58 – What Michele would do differently if given the opportunity
23:16 – What Michele is most proud of in her career
23:52 – Advice Michele would give to those looking to improve their sales success
25:39 – Michele describes a typical day in the life
29:59 – Other habits and routines that are critical to Michele’s success
33:35 – The books, news, podcasts, and trade information that Michele consumes
35:29 – Tools and apps that Michele uses on a daily basis
36:50 – One of Michele’s beliefs that the average salesperson thinks is crazy
39:25 – An average salesperson’s belief that Michele thinks is crazy
40:04 – The most important lesson of Michele’s career
45:17 – Advice Michele would give to an upstart salesperson
46:17 – Advice Michele would give to a top salesperson who is searching for that next level
48:19 – What Michele would want to know about top sellers in other organizations
50:56 – Michele’s actionable challenge to the audience

Tweetables:

“I can only control myself. I can only control what I do. I can’t control anything else.” (13:08)
“I know what works. So let’s duplicate that every single day. And, if I’m not making my goals, sure I could go down that path and start blaming, ‘Well, it’s that guy. It’s marketing. It’s this, that, and the other thing.’ I could go down that path, but where does that get me? Nowhere. I become the victim. And as long as I’m the victim, I’m never gonna be a winner.” (19:23)
“If you fail to plan, you plan to fail.” (24:23)
“You always have to be learning because, again, if you’re not moving forward you’re moving backward.” (48:13)

Links Mentioned:

[email protected]
Sales Success Stories Podcast
2019 Sales Success Summit Videos
2020 Sales Success Summit
Michele Trankovich on LinkedIn

What We Covered:

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