Clip: Figure out your sales why

Clip from Episode 32: Ryan Alvord – Top Sales Professional at Paychex:

They need to figure out their why. Right so they need to figure out why they’re doing it. So whether it’s for you know supporting their family, giving their family a better life whether they just want to make a certain amount of money just to just to tell themselves they did it. If it’s a recognition thing if it’s money to invest in other businesses they need to envision what that can provide for them. Right. So what is it going to do for them if it’s picturing finishing number one that’s what that was. That was what it was for me a couple of years ago. I pictured what it would feel like to be number one to have everyone at our president’s club trip having a thousand people congratulating me that was important to me that something that I was trying to achieve. So they need to know their why. Like why are they doing it. And then they need to know that specific goal and then they need to work backwards from that. They would just say hey what is it about. What do I need to actually do to achieve that. Right. And they need to break that down by month. And they need to work backwards into some sort of specific activity that they need to put forth to accomplish that. So again starting with their why working backwards into you know those particular goals and you know daily goals and again for different companies different organizations that’s always going to be a different type of metric. But they need to they need to work into that math.

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