For me it all begins in the research phase. We use Salesforce here so I will often look into accounts and run specific reports on whether we’ve had conversations with them in the past. We’ve met with them at conferences. If we’ve never had any sort of interaction with them I’ll go even deeper and do things like follow the company on Sales Navigator. Setup Google alerts, just so I can understand when people are interested in the video process. Because if you can understand when a company has a reason to invest in video or invest in their digital strategy. You’re going to be more likely to have that conversation. So I really begin with the research phase and try to understand; does it make sense to be reaching out at this point in time. I find that research is one of the most important things whether it’s the company or whether it’s specific people. Because if you really feel in the back of your mind that you’re reaching out for a purpose and for a reason. It’s not going to bother you whether you’re interrupting their day or whether they’re too busy because you’re coming there with real value and you really want to help and you really believe in the company you’re standing behind. So I think that’s a big part of how you find the companies that you’re going after and the people specifically that you’re looking to contact.
If you’d like to share this clip (please do!) you’ll have the most sharing options available on the YouTube clip itself.