We actually had Jill Rowley at our office earlier this week. She’s a social selling guru if you will and she talked a little bit about how in order to be interesting you need to be interested. And I really like this because it’s something that I try to be in my research phase. I try to actually be interested in what a company’s doing. Maybe understand their business model. Maybe understand what that specific marketing executive wants to have for their goals. And as I have experience more and more speaking with these professionals I can kind of understand what priorities they have, what they’d like to hit. But every individual company is also different so if I’m able to take the time and really be interested in what I believe they’re looking to accomplish it often transpires into more likely to them being more likely to chat with me as well.
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