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Sales Success Stories

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Clip: BDR Reid Oliver on Using SalesLoft to Understand Key Ratios and Metrics to know what’s Working

May 29, 2017 By Scott Ingram

Clip from Episode 12: Top Business Development Rep (BDR) Reid Oliver of Vidyard on Leveraging Video to get more Meetings

One additional point that I wanted to bring up that’s not actually on our dashboard, but it’s a metric that I look at quite often is within SalesLoft you’re able to understand what your email open to response rates are. What your open to your click through rates are. That’s a big thing that we track especially from an A/B split testing standpoint of whether we are sending video or whether we’re just sending text emails or kind of what’s working. And I try to make sure that my ratio is really high because I don’t want to have wasted opportunities where somebody is clicking on my video or even opening my email and then they’re not getting back to me. So it’s a big metric that I care about as well that I thought I should point out.

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More clips from Episode 12: Top Business Development Rep (BDR) Reid Oliver of Vidyard on Leveraging Video to get more Meetings:

Learning, being a sponge, and taking action on that knowledge
“research is one of the most important things… you’re reaching out for a purpose”
How Reid applies Jill Rowley’s advice: To be interesting, you have to be interested
“Video has been a game changer for me” 5-7X email improvement
Paying attention to the numbers: “It’s the people that have high activity that are doing the best”
Using SalesLoft to understand key ratios and metrics to know what’s working
Clip: Top Vidyard BDR - Reid Oli...
Clip: Debe Rapson walks through ...

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