Clip: Selling with a Noble Purpose

Clip from Episode 37: Dayna Leaman, Senior Account Manager at Wiley – Building a Sales Career:

For me ironically it’s a Wiley book so I’ll make a plug. It’s called Selling with a Noble Purpose. That one really spoke to me and I don’t know if it would have spoken to me as much in my early part of the career probably because I was a former teacher. Lisa McLeod if I’m pronouncing her name correctly and Wiley actually brought her into one of our meetings and that I also follow her on Facebook as well. That book really spoke to me as a sales professional because that goes into the passion piece. If you don’t like what you’re selling or think that you wouldn’t be using it it’s hard to fake it for that long. It really is and it is to me so important to know that what you’re selling has a greater ethical purpose. So that book was amazing to me. I think that was one of the you know I really enjoyed Mathew Dixon’s Challenger Sale but the Selling with a Noble Purpose I think for my industry really spoke to me.

If you’d like to share this clip (please do!) you’ll have the most sharing options available on the YouTube clip itself.