That is a great question. I now think it has played a huge role in my success but 20 years ago if you’d ask me that question, id probably would have said I don’t think it matters at all but through the experience that I’ve gotten, and the expertise that you get by staying in 1 industry I think it matters a lot. Not only for the experience that you get in the industry and it really helps you to become an expert, and provide credibility to your customers that you really know your stuff, but the networking factor is absolutely huge. I’ve had customers for the last 10 years that I have been in this industry buy from me 3 or 4 times, because you know they I’m not going to steer them on. I’m always going to be straight up with them and I’m going to make sure that they are well taken care of, and that huge in just getting that repeat in business because our clients move around to other companies, and we move around to other companies but staying in that same industry I think has really benefited me.
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More clips from Episode 11 featuring: Debe Rapson of Demandbase: