I think if you talk with anyone they’ll agree that their network is critical, and if you take a step back and say: Is it going to pay back this quarter? Everyone knows. No, your network is a long-term investment. It’s not going to pay back this quarter. It’s not going to close deals right now. This is effort that will come back over years, and what’s been really successful about putting a metric around what your network looks like. It gives you that immediate tie. Relationships die off over time. Everyday that goes past is another day that you haven’t been in touch with all of the people you weren’t in touch with, but unless you’re tracking that that’s really hard to keep top of mind. By putting that metric around it and saying: Scott, build your network. Every week that goes by it’s died off a little bit. Get out there, do the work, build it and keep that line above zero. It gives that immediate term feedback to the growth of an asset that is very long-term. I think that’s why people have gravitated to that because it allows them to objectively see what they know they need to be doing, but historically just kind of this this intuitive… I don’t know. I think I’ve got a network. I guess it’s kind of strong. I guess it grew this week. I don’t really know.
More clips from Bonus Episode 1 featuring Steve Woods of Nudge.ai: