Clip from Episode 39: Microsoft’s #1 Inside Sales Corporate Account Manager – Phil Terrill:
I did it was I would then go back to my customer without them knowing I was sitting on their call on their earnings call and that I could help tie that into a business conversation and to human conversation. Look let’s just not talk technology because that’s what they’re expecting a Microsoft sales rep to come do is let me just fire away at all the new cool things that we did there or that we have released. And let’s talk to you OK before we get to the technology investment there has to be some business reason or anticipated outcome that you want whether it’s for your internal customers in your company or it’s the true end user which is why anybody is in any of our any of our customers are really investigate in technology, is to make their solutions better for their customers. And so when I was able to do that humanize the technology and using that kind of data. I was able to opened up a lot of doors and shows some different you know expertise you know that helped build that trust. When a customer is looking at me or listening to me talk about their business versus talking about the technology investment that they have with Microsoft. So it helped me really transition from a seller to a you know more of an adviser or a really true partner.