Clip: Josh Mueller of Cutco on Todd Duncan’s “High Trust Selling”

Clip from Episode 15 featuring Josh Mueller of Cutco Cutlery and Vast Action, Inc.:

I also remember John Ruhlin told me about this book called “High Trust Selling” by Todd Duncan. Great, great book and it really helps you think about the importance of owning responsibility for your business. How you want to run your business from a sales perspective. How to think about customers. He was the first person to introduce me to the philosophy of sometimes the customer isn’t always right, and it’s OK to fire clients. The importance of knowing what your standards are, and what your boundaries are, and then honoring those standards and boundaries. Even when a customer is trying to push through them or disregard them, or make you feel like you should sacrifice your values your boundaries your standards just because they’re a customer.