Clip: Being seen as a partner not a supplier

Clip from Episode 30: Getting to #1 Through Personal Relationships – Jelle den Dunnen of Bullhorn:

I’ll often tell my clients and prospects that if they’re not being smart I’ll just share that. But I’ll always try to tell them what they can learn from that and why they’re doing things that I think they’re not really smart in how we can do things differently. Because it’s important that you’re seen as a partner not as a supplier. That’s very important and really emphasize that a lot in my interaction with the people that I work with.

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