Clip: Generating Sales Insights Based on Business Drivers

Clip from Episode 1: #1 LinkedIn Account Executive – Mike Dudgeon:

My key theme is I don’t want to oversimplify this but you know I try to keep things simple so for me as you know every business has a process and so I always saw myself as almost this independent business within a greater company. It first starts with understanding that there’s going to be business drivers and there’s going to be business hurdles for clients that they’re dealing with. They want to take advantage of their drivers and they want to lower their barriers as much as possible so they can overcome them. So knowing that I can be active in the market place in terms of listening from clients but also the Internet is such a such a great trove of information that you can pretty much walk into a client and understand their problems to be able to least derive some insights both with what’s happening on the internet what’s happening with their business by talking to them. But also LinkedIn is a tremendous resource in terms of understanding insights about their business as well.

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