LinkedIn allows me to really narrow down who I’m looking for, and then there’s some tools that help you find people’s contact information that I’ll utilize with LinkedIn. Whether it be a tool called Hunter or a tool called Prospect Works that really help you. They basically find people’s contact information. They scour Google for you. So I’ve really kind of embraced it and the NBA seems like they’ve used me as their poster child pretty much for social selling. Where now I’ve talked to probably a third of the teams in the actual NBA as well as all the teams in the development league. I’ve gone to Charlotte to present at the American Hockey League meetings and then I presented two times now at the NBA D-League meetings. One in Chicago and one in Indianapolis. It’s been fun teaching about this and I think it seems like more teams now are investing their financial resources and time into learning more on how to utilize social selling
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