Clip from Episode 21: Social Selling his way to the top of the NBA Development League – Allen Schlesinger of the Austin Spurs:
We talked about something you do that others think is crazy. Is there something that the average seller does that you think is crazy? This is going to get me a lot of heat, but cold calling. I’ve spoken to. I actually went to Baylor University. They have one of the best sports management programs in the country. The asked me to come speak. They actually have a program for kids that are interested in becoming, what I do, ticket sales. You can graduate with a degree in sports management with a concentration in ticket sales. Which, Baylor is one of the few universities that has it, and they’re very well known for it. So they asked me to come speak, and I’m on this panel. The professor says… there’s five people on the panel: When’s the last time you guys made a cold call? Everybody else was like: yesterday, or last week. I said, I was last to go, I haven’t made a cold call in 5 years. It was like a pin dropped in the room. You could hear it. There was dead silence. I didn’t think it was weird, but I think everybody else thought it was weird because they were trained. They had done I think a project with the Houston Astros where they had to call Astros single game buyers to try to upsell them into ticket packages, but they were doing that through the phones. It’s been so long since I’ve made a cold call that you may have to train me on how to do that again because honestly. What’s funny is sometimes our other reps will make fun of me. They’ll be like: Do you even know how to use your phone? I know it’s there. It’s collecting dust and stuff, but do you even know how to use it? Yeah, it’s probably cold calling honestly.
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More clips from Episode 21: Social Selling his way to the top of the NBA Development League – Allen Schlesinger of the Austin Spurs: