Clip: Barry Womack on his Cold Calling Mind Shift

Clip from Episode 20 featuring Cvent’s Top Enterprise Sales Rep – Barry Womack:

I think maybe one thing that the average sales rep would believe is that, and I think I’m guilty and maybe a lot of people are guilty of this especially earlier on. Is thinking that when I cold call somebody or I have a discussion or I call somebody out of the blue. That I might be bugging them or annoying them. I think it’s easy to think that especially early on in your career. I think you really have to have a mind shift, and I think I’ve had a big mind shift over the years where I truly believe that when I’m speaking with my customers. When I call somebody out of the blue. That I have value to provide and that they could benefit from having a conversation with me and benefit from leveraging our platform. I think that’s one thing an average rep could think is that I’m calling somebody out of the blue. I’m bugging them. When really it should be a mind shift of you should want to talk to me and you’ll get value from it and benefit from having a conversation.

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