Clip: “You have to give them value every time you reach out to them”

Clip from Episode 41: The Top SDR at DiscoverOrg – Josh Sutton – Grit & Doing What Others Aren’t Willing To Do:

That’s usually the worst time to send somebody e-mail because everybody else is sending one at 8 a.m. And so I try to do it around certain times like 11:00 a.m. is usually a good time or like 1 p.m. or 2 p.m. sometimes even like 6:30 p.m or 7:00 p.m. Usually people go back and look at their inbox and then also coupling calls around those same times as well like don’t be calling at the same time everybody else is and trying to figure out where they spend most of their time or where they want to be communicated with as well. So I actually couple all of my touches in per person at once so it’s e-mail call LinkedIn message or something on LinkedIn. And every time I talk to someone or every time I touch them it’s with value every single time. I’ll never send a Hey, following up what you think it’s like. You have to send value. You have to give them value every time you reach out to them. Or is it just it kind of gives them a negative connotation with it.

If you’d like to share this clip (please do!) you’ll have the most sharing options available on the YouTube clip itself.