Clip: How not to lose out on repeat business

Clip from Episode 28: Top Real Estate Agent – Brandy Finnessey – Closing a Deal a Week:

The national statistic is that when they polled people that did whether they bought or sold with a real estate agent that between 26 depending on whether you bought or sold to 26 or 28 percent said that they would use that agent again. And I just thought wow what a staggering number. I mean that’s embarrassing. I think it’s a horrible number that people on the flip side thought that when they asked them the really great stat about this was when they asked them right at the table or the week of the closing that stat was in the 80s and when they came back and they asked them a year later it was in the 20s. Why is that. It’s because at the moment that they left that closing table they never spoke to their clients again. Out of sight out of mind. And they got buried by the next deal. And some of it maybe they didn’t do purposefully. I’ve met a lot of great agents who were they didn’t do it purposefully they just got you know overruled by the chaos right. So they never checked back in with them and then they felt so guilty it had been so long that they were like Oh God what do I say now. Well just who cares say something like Don’t just let it die there and not say anything. Check in on them. Call it out. Make fun of yourself. I’m sorry. I looked up at six months have gone by. How are you. How’s the house. That kind of thing so I think you find the humor in that. Be honest with your clients will appreciate that so much more when you’re honest and mess something up than when you sit there and just try and cover it up or worse yet just walk away from the whole relationship completely.

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